Open Day Digital Campaign
To attract potential students to a college open day via digital mediums.

Product/Service
A College that offers undergraduate and post graudate degrees have a unique selling point of being well connected to the business industry with 9 months of direct industry training as part of the degree.
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What?
Creative, campaign theme, graphic design, micro-site, facebook ads, banner ads.

Solution
We felt their biggest asset promoting their point of difference is where their students have gone onto.
We asked a rhetorical question 'Open Day Where Could It Take You?' and provided an answer 'Google, Linkedin, Shangri La and Major Baseball League'.

We also wanted to highlight the fact the college is so well connected to the industry, hence sub 'Our Connections Are Your Connections', visually communicating the proposition through lines linking in the design.