Closing The Gate On Backyard Drowning

Problem
Drowning is the leading cause of accidental death for children under 5 across the globe.
Now the public mainly focus on keeping the actual pool gate compliant but don't think about other variables e.g. CLIMABABLES around the fence area etc.

The timing was to coincide with DAYLIGHT SAVING.

Objectives 
We needed to get a message to parents and everyone with children in their care, CHECK THEIR POOl AREA TO MAKE SURE IT IS COMPLIANT with recommended safety standards to prevent children drowning.

Outcomes 
Pre testing already indicated a very strong support by the target audience even in scamp unpolished format.  
Post testing revealed the campaign was so effective and well received, there are THE CAMPAIGN WAS IMPLEMENTED 7 YEARS RUNNING.
ALL STAKEHOLDERS WERE VERY PLEASED WITH THE RESULT.